{"product_id":"154","title":"Customer Loyalty: How to Earn It, How to Keep It by Jill Griffin","description":"\u003cp\u003eYour guide to building and sustaining the most critical partnership of all\u003c\/p\u003e\u003cp\u003eBoth the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers.\u003cbr\u003e-- Quality Digest\u003c\/p\u003e\u003cp\u003eHold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.\u003c\/p\u003e","brand":"Weathering The Storm Bookstore","offers":[{"title":"Buy it Now","offer_id":43832541347918,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"2 Book Rental","offer_id":43885288489038,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true},{"title":"4 Book Rental","offer_id":43885288521806,"sku":null,"price":6.24,"currency_code":"USD","in_stock":true},{"title":"8 Book Rental","offer_id":43885288554574,"sku":null,"price":6.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/2133\/3326\/files\/IMG_0356_622fecb1-d592-4da5-ba09-c824c96c4a3f.jpg?v=1782075192","url":"https:\/\/wtsbookstore.com\/products\/154","provider":"Weathering The Storm Bookstore","version":"1.0","type":"link"}